Mintel is an industry database with a focus on consumer goods and services, the reports contain industry background information, an overview of the competitive environment, market shares, and interactive consumer data.
Canada and United States.
How to use
Mintel is a keyword driven database and easy to use. Simply search your concept terms and narrow down the type of report you want to use. You can limit content to specific countries, dates, or report types. Note that the larger industry reports are only available for Canada and U.S., though you can find Insight, Trends, and News articles from other countries.
Some industry reports come with an Interactive Databook that can be used to gather more granular consumer data. Each survey question can be explored to adjust the demographics.
To download a Mintel report, you will need to create an account within Mintel using your McGill email.
APA citations for Mintel