Guides: Industry Research: eMarketer

eMarketer

Access

eMarketer
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Description

eMarketer is a database that provides reports related to 2-business in multiple industries. You can find articles, trend reports, and statistics.

Coverage

International.

How to use

eMarketer can be easily searches using keywords or by using the advanced filters under the search bar. You can limit your search by Topic, Industry, and Geography. After searching you can also apply additional filters like content type and demographics to get more specific results.

APA citations for eMarketer

Reference List
Author, Initial. (Date). Title of Report. Website homepage URL.
Droesch, B. (2020). Amazon vs. Walmart: Who's really winning online grocery? https://www.emarketer.com/

In-text Citation
(Author, Year)
(Droesch, 2020)