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Management and Business

Industry & Consumer Reports

Description

IBISWorld reports include industry performance, competitors, competitive landscape, product and market information, operating conditions and more.

Coverage

United States and Canada

Support documents from IBISWorld can be found below.
How to use

IBISWorld is easy to keyword search in, you can type in your industry topic on choice and review the related reports. There are three different report types, including industry reports, iExpert reports, and business environment reports.

Make sure to visit each tab of the report to get a well-rounded understanding of your industry. Often we confuse our product or service to be an industry itself, so you are having difficulty finding a report, try first classifying your industry with a NAICS code.

Supporting Documents
APA citations for IBISWorld

Reference List
Author, Initial. (Date). Title of Report. Retrieved from Name of Library database.
Ex. Ozelkan, E. (2018, August). IBISWorld industry report 45411aCA: E-commerce & online auctions in Canada. Retrieved from IBISWorld database.

In-text Citation
(Author, Year)

 

Description

MarketLine is an industry resource with international scope. It's main features include market segmentation, market share, company SWOT analysis, and five forces analysis. 

Coverage

International reports from over 80 countries.

right side of page search filters


How to use

When conducting an industry search, you may start with a basic topic like e-commerce. By searching in all report types you can use the right side filters to guide your search to a more specific topic report. 

MarketLine reports are multi-tabbed and contain a lot of valuable information that will help you in your course work. You can export the reports as a PDF or read them online. When reading online be sure to view every tab on the report!


 

Market Data Analytics 

At the top of the website, select Databases and Market Data Analytics to use MarketLine's insight tool on market data for consumer goods and services. The data can be split by category, country, and is available in both value and volume. Distribution graphics are also available.

 

Supporting Documents
APA citations for MarketLine
Reference List
Corporate Author. (Date). 
Title of report. Retrieved from Name of Library database.
MarketLine. (2017, October). Millennial consumers: Understanding key trends driving consumer behaviours. Retrieved from MarketLine database.

In-text Citation
(Corporate Author, Year)
Description

Mintel is an industry database with a focus on consumer goods and services, the reports contain industry background information, an overview of the competitive environment, market shares, and interactive consumer data.

Coverage

Canada and United States.

How to use

Mintel is a keyword driven database and easy to use. Simply search your concept terms and narrow down the type of report you want to use. You can limit content to specific countries, dates, or report types. Note that the larger industry reports are only available for Canada and U.S., though you can find Insight, Trends, and News articles from other countries. 

Some industry reports come with an Interactive Databook that can be used to gather more granular consumer data. Each survey question can be explored to adjust the demographics. 

To download a Mintel report, you will need to create an account within Mintel using your McGill email.

APA citation for Mintel
Reference List
Author, Initial. (Date). Title of the report. Retrieved from Name of Library database.
Bloom, B. (2018). Breakfast Foods - US - July 2018. Retrieved from Mintel database.

In-text Citation
(Last Name, Year)
Description

Passport is a database from Euromonitor International and contains information on industries, consumers, and companies related to consumer goods and services. Reports include history and trends, market share, brand share, retail sales data, consumer lifestyles data, and more.

Coverage

International.

How to use

There are many different ways to retrieve information in Passport, depending on your research question. The keyword search at the top of the page is a great place to start if you are new to Passport. Below are a few tricks you can use to refine your search. 

  1. Search by Industries
    • Using the Industries tab at the top of the page, choose the category that best fits your topic.
    • From here you can search statistics, country reports, company profiles, etc on that topic.
  2. Search by Consumers
    • Using the Consumers tab at the topic of the page, choose the category that best fits your topic. 
    • The "Lifestyles" page offers interactive consumer survey data on shopping habits, preferences, and attitudes across various different topics.

 

APA citations for Passport
Reference List
Corporate Author. (Date.) Title of the report or page. Retrieved from Name of Library database.
Euromonitor. (2019). Beer in Canada: Country report. Retrieved from Passport database.

In-text Citation
(Corporate Author, Year)
Description

eMarketer is a database that provides reports related to 2-business in multiple industries. You can find articles, trend reports, and statistics.

Coverage

International.

How to use

eMarketer can be easily searches using keywords or by using the advanced filters under the search bar. You can limit your search by Topic, Industry, and Geography. After searching you can also apply additional filters like content type and demographics to get more specific results.

APA citations for eMarketer
Reference List
Corporate Author or Analyst. (Date.) Title of the report or page. Retrieved from Name of Library database.
Droesch, B. (2020). Amazon vs. Walmart: Who's really winning online grocery? Retrieved from eMarketer database.

In-text Citation
(Corporate Author, Year)

Industry Statistics

Statement on the Educational Use of Databases

The use of McGill Library's professional business databases is limited to academic purposes. These databases are not to be used on behalf of external organizations or for commercial reasons.

Students completing internships may not access resources and reports on behalf of their employers.

Please refer to the McGill Library policy on electronic resources or to the licensing and conditions of use for further information.

Industry Classification Codes

Industry classification codes are a numerical method of assigning companies to a category based on their business activities. In North America, we primarily use NAICS (North American Industry Classification System), a 6-digit code to categorize which industries a company is a part of. 

You can use NAICS codes in many of our business databases to find reports, articles, and other valuable information. Visit the links below for more information on how to find a code.

Citing Business Resources

You can use the following sources to help you build your citations for your report.

Business Citation Guides:

Other Resources

  • Excelsior OWL
  • Zotero: Reference manager you can use to track your sources and build your bibliography in Word.

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