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Further to Quebec government and university directives, McGill campuses will be closed as of March 14. As a result, all library branches will be closed until further notice. Library staff will continue to provide virtual reference during service hours. Amanda will also be available via email and virtual consultation. 


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Welcome to Entrepreneurship @ McGill University! 

This guide is designed to help you find and utilize research on the various topic areas associated with entrepreneurship. Here at McGill there are 7 different minors involving entrepreneurship. Whether you have a background in business, engineering, medicine, music, arts, etc., this guide is here to help you through the research process. 

For any questions, please feel free to contact me, Amanda Wheatley - your friendly neighbourhood Liaison Librarian for Entrepreneurship

Generating Ideas

Get inspired to start your business by checking out some of these great books in our collection!

The Market Research Canvas

Business Model Canvas created by Alexander Osterwalder in 2008. 

Market Research Canvas adapted by Amanda Wheatley in 2019. 

Primary and Secondary Research

Primary Research

  • Surveys, focus groups, direct observational studies, concept testing
  • Collection of primary market research guides

Secondary Research

  • Reports, data, etc. collected by others on key target markets/industries

Made at McGill podcast icon with link to Dobson Centre podcast home

Check out this great entrepreneurship focused podcast - created right here at McGill by the Dobson Centre!


Banner for McGill Dobson Chronicles

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