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This guide is designed to help you find and utilize research on the various topic areas associated with entrepreneurship. Here at McGill there are 7 different minors involving entrepreneurship. Whether you have a background in business, engineering, medicine, music, arts, etc., this guide is here to help you through the research process.
For any questions, please feel free to contact me, Amanda Wheatley - your friendly neighbourhood Liaison Librarian for Entrepreneurship
Business Model Canvas created by Alexander Osterwalder in 2008.
Market Research Canvas adapted by Amanda Wheatley in 2019.
Get inspired to start your business by checking out some of these great books in our collection!
The 46 Rules of Genius by Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Genius--46 glittering gems that will light students path to creative brilliance. This is an essential handbook for students in graphic design, branding, marketing, business, Journalism and writing courses, and more. The rules in this book are timeless. None of them are new, yet they can help students create something new. Michelangelo didn't invent the hammer and chisel, but by using these tools he sculpted the Pietá. And just as you can't shape a block of marble with your bare hands, you can't shape ideas with your bare mind. You need rules. Rules are the tools of genius. Use them when they help, put them aside when they don't. Most creative people are focused on their projects, and reading a long book is a luxury they can ill afford. So here's a slim volume with bite-size advice. Students can reach into it randomly, underline its salient points, and return to its rules as needed. Neumeier starts with advice on strategy--or how to get the right idea. He continues with practical tips on execution--how to get the idea right. From there, he moves on to building creative skills over time, and finally to putting your brilliance to work in the larger world.
Design. Think. Make. Break. Repeat by Design. Think. Make. Break. Repeat. provides a comprehensive collection of 60 methods applicable to any design innovation project. This handbook provides a flexible, interactive learning resource for anyone interested in learning about design thinking methods and their use for product and service innovation. It includes easy-to-follow exercises for each method along with ready-to-use templates and tools, case studies and design challenges.The book features 60 methods that were selected from across the design disciplines of product design, service design, design innovation, interaction design and user experience design. The easy-to-navigate structure of the book allows people new to design to learn about methods at their own pace and in their own time. For the practising designer, the book is an excellent reference guide: the overview allows them to quickly identify which methods they might need to apply depending on the phase of their own design project.
Encyclopedia of New Venture Management by New venture management requires all the skills obtained within the typical MBA programme, and more. New ventures are often launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management.
The Startup Equation by Filled with infographics, visuals, and case studies--a vibrant, practical guide to creating a winning business model for any startup The Startup Equation leads you step by step through the decisions and data to find your perfect startup model. You'll learn how to identify your "entrepreneurial type" and follow the book's visual roadmap to building your own successful business plan for your unique dream. The book provides the blueprint for not only understanding the startup economy, but the challenges and opportunities for every type of new business. Steve Fisher is co-founder of the Revolution Factory, a global network that funds, builds, and launching new products. He is also co-founder of The Revolution Institute, a global nonprofit that promotes social good. Ja-Na Duane is a speaker, strategist, social scientist, artist, creative economist, and author of How to Start Your Business with $100.
Imagine It Forward by FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock's personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE's first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GE's Ecomagination clean-energy and its (and NBC's) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a "change maker" by leading with imagination. "Ideas are rarely the problem," writes Comstock. "What holds all of us back, really--is fear. It's the attachment to the old, to 'What We Know.'" As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent "the way things are done," Imagine It Forward masterfully points the way.
Planetary Improvement by An examination of clean technology entrepreneurship finds that "green capitalism" is more capitalist than green. Entrepreneurs and investors in the green economy have encouraged a vision of addressing climate change with new technologies. In Planetary Improvement, Jesse Goldstein examines the cleantech entrepreneurial community in order to understand the limitations of environmental transformation within a capitalist system. Reporting on a series of investment pitches by cleantech entrepreneurs in New York City, Goldstein describes investor-friendly visions of incremental improvements to the industrial status quo that are hardly transformational. He explores a new "green spirit of capitalism," a discourse of planetary improvement, that aims to "save the planet" by looking for "non-disruptive disruptions," technologies that deliver "solutions" without changing much of what causes the underlying problems in the first place. Goldstein charts the rise of business environmentalism over the last half of the twentieth century and examines cleantech's unspoken assumptions of continuing cheap and abundant energy. Recounting the sometimes conflicting motivations of cleantech entrepreneurs and investors, he argues that the cleantech innovation ecosystem and its Schumpetarian dynamic of creative destruction are built around attempts to control creativity by demanding that transformational aspirations give way to short-term financial concerns. As a result, capitalist imperatives capture and stifle visions of sociotechnical possibility and transformation. Finally, he calls for a green spirit that goes beyond capitalism, in which sociotechnical experimentation is able to break free from the narrow bonds and relative privilege of cleantech entrepreneurs and the investors that control their fate.
The Maker Revolution by Become a force for change through community, access, knowledge, and innovation The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world--are you ready to join the movement? This book shows you how to find your place in the revolution. You'll learn how the movement came about, and how Makers are already shifting paradigms and pushing the boundaries of innovation. You'll discover the people, organizations, and technologies that are catalyzing a re-thinking of industry, business, economic development and education, and you'll explore the ways in which specific types of participation could propel the movement toward greater access and inclusivity. You may even discover your own inner Maker, and decide to join the revolution. The world's greatest problems will only be solved by the creativity, ingenuity, and innovation of its inhabitants. The Maker Movement and the revolution it heralds holds that truth at its core, and strives to give everyone access to the knowledge, tools, experience, and community they need to change the world. This book takes you inside the movement, and helps you find your place. Understand the drivers, depths, and goals of the Maker Movement Explore the major trends and technologies that enable makers Learn how institutions can engage and participate in the Maker Revolution Find your inner revolutionary and become a part of the changing world The new revolution will not be televised--it will be something you hold in your hand, something you use every day, and the spirit of the community that created it. The Maker Revolution brings you into the fold to show you the power of breaking away from the status quo and will show you how you too can help change the world.
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