Welcome to all those participating in the McGill X-1 Accelerator program at the Dobson Centre for Entrepreneurship. And welcome to those who may not be participating, but still want to learn!
On this page you will find resources to help you through the next stage of your startup as you head into Demo Days and begin to secure funding for your business. If you have any questions feel free to email or call your Entrepreneurship Librarian, Amanda Wheatley.
Business Model Canvas created by Alexander Osterwalder in 2008.
Market Research Canvas adapted by Amanda Wheatley in 2019.
At this stage in your venture, you should be considering what problem in the market you are looking to fix and what the effect solution will be. In order to do this, you will need to have a solid understanding of your industry and your target users.
Industry profiles in Canada, organized by NAICS code.
Lists of member associations, grouped by industry types.
For more information on available resources, visit our Market and Industry Research page.
At this point in your venture, you are going to wanted begin the validation process to determine your "minimum viable product" or MVP. Below are links to resources to help your product testing and channel discovery research.
|The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen|
|The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets by Brant Cooper and Patrick Vlaskovits|
|Lean customer development : building products your customers will buy by Cindy Alvarez|
|15 ways to test your minimal viable product by Christopher Bank|
As you begin your growth period, you will focus on measuring your retention rates, making changes to your product-market fit, and using tools to optimize new channels. This is a great opportunity to review the market resources for consumer purchasing behaviour and commercialization tools.
|Innovating Analytics : Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results by Larry Freed|
|The metrics that marketers muddle by Neil T Bendle, Charan K Bagga|
|Return on impact : leadership strategies for the age of connected relationships by David Nour|
|Answering the ultimate question : how Net Promoter can transform your business by Laura L Brooks, Richard Owen|
It's time to scale up! At this stage, you need resources to help promote and expand the growth you've already been building toward. Check out the tools below for information on how to manage your startup.
|Startup CEO : a field guide to scaling up your business by Matt Blumberg, Hanny Hind|
|Smart financial management : the essential reference for the successful small business by William W Sihler, Richard Crawford, Henry A Davis|
|The founder's dilemmas : anticipating and avoiding the pitfalls that can sink a startup by Noam Wasserman|
|Scaling your startup : mastering the four stages from idea to $10 billion by Peter S Cohan|
Now that you've grown and scaled, you will enter a mature phase of your startup. For information on resources you may need, check out the links below.
Mergers and Acquisitions
Popular resources for VC and funding research can be found here.
|Funding Portal Search Tool|
|Canadian Venture Capital & Equity Association|
|North America Startups|
|Business grants and financing (Government of Canada)|
|CBN - Lesser-known sources of Funding|
|Canada Business Network. Private sector financing|
|Canadian Institutes of Health Research|
|Canadian Innovation Centre|
|Government of Canada. Science.gc.ca|
|Industry Canada. Industrial Technologies Office|
|National Angel Capital Organization|
|National Venture Capital Association|
|U.S. Small Business Administration. Loans & Grants|
|Money & Finance (Business Development Bank of Canada)|
|Canadian Investment Network|