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Market Research

Reports contain industry performance, competitors, competitive landscape, product and market information. Available for Canadian industries only and US specialized industries. 

  • Passport GMID
    Focus on consumer goods & services. Background, competitive environment, market shares, industry data, outlook and more.

  • Vivadata 
    Formerly the Printer Measurement Bureau, Vivadata surveys include information on Canadians' usage of over 3,500 products and services. Information includes their demographics, their attitudes, their media consumption, their retail outlets, frequency of usage and (when sponsored) the brands they use.

  • CB Insights 
    The CB Insights Market Intelligence Platform provides valuable information about industries as well as startups, and startup activity, patents, funding, and more.

  • eMarketer
    Analysis, reports, and data for consumer technology, e-commerce, digital media, internet usage etc.

  • Statista
    Provides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

  • Industry Research Reports
    Guide providing a larger list of sources for industry research reports.

Liaison Librarian for Entrepreneurship

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Amanda Wheatley
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Humanities and Social Sciences Library
3459 McTavish Street

Resource key

  • McGill users only
  • Open access resource
  • Free resource
  • In-library use
  • Catalogue record

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