Codes: Codes represent themes, topics, concepts or ideas identified by researchers themselves (e.g. Attitude, Economy, Environment).
The same portion of text can be coded with different codes (e.g. Negative attitudes and Real estate development). Codes can be cataloged in a hierarchy (e.g. Natural Environment is the parent code of Water quality).
Cases: Cases are the units of observation or the units of measurement, e.g. people, organizations, locations or events.
Case classifications: Cases Classifications are used to record information about your cases, e.g. demographic information about participants (age, gender, user/non-user of service, etc.), each of these is called an attribute.
Coding schema: The classification system or structure of your codes, which will be in a hierarchy
Coding stripes: Highlighting of the transcripts with color-coding to illustrate where text is coded (each code has a different color)
Codebook: Document you use to track how you are coding and what your codes mean. Also helpful within NVivo to provide a definition of each code under “Code Properties”
Queries: Searches you run on your data (e.g. Negative attitudes toward Tourism)