NVivo is a qualitative data analysis software that allows users to organize, analyze and visualize their qualitative data. It allows users to:
- Analyze and manage various types of qualitative data (text, image, audio, video, surveys, social media, etc.)
- Create a database of textual data (e.g. interview transcripts) that can be queried
- Identify themes and topics using codes
- Run queries to explore your data
- Use visualizations to demonstrate connections, make comparisons and discover patterns and