Business Model Canvas created by Alexander Osterwalder in 2008.
Market Research Canvas adapted by Amanda Wheatley in 2019.
When deciding what type of product to introduce or how it might fit into an existing market, you can use some of the resources below to review trends and get inspired.
Using the resources below, find detailed consumer behaviour characteristics about your potential customers, and information about your market segmentation and target market to your marketing plans.
See also: Consumer Research guide
Use the databases below to help build a profile for your industry and market. The data in these reports will help you determine the size of your market, its growth rates and future potential, trends and forecasts, barriers to entry, and threats to the market.
Use the industry and market resources below to find information on competitors, such as:
Use the questions below to help you determines the typical aspects of a marketing mix.
Products & Pricing
Distribution & Promotion: