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Consumer Research: Demographics


  • Vividata Target Snapshot
    Previously known as PMB Online. Read more about our transition to Vividata Target Snapshot.
    Results of Canadian consumer surveys with responses broken down by age, income, city, education, family type, etc.
    Requires VPN for off-campus access.
  • Mintel
    See the Consumers section and databook available with individual reports. Some reports include analysis of social media conversations. Also, using the menu at the top browse to Cataegory Overview > Demographics to see information on different consumer segments.
  • eMarketer
    Covers ecommerce, technology, and social media. Click the "browse & filter" tab and select "demographics" for information by age, education level, etc.
  • Statistics Canada
    Census and other StatCan surveys including household spending.

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Edward Bilodeau

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