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Consumer Research: Demographics


  • PMB Online
    Results of Canadian consumer surveys with responses broken down by age, income, city, education, family type, etc.
    Requires VPN for off-campus access.
  • eMarketer
    Covers ecommerce, technology, and social media. Click the "browse & filter" tab and select "demographics" for information by age, education level, etc.
  • Statistics Canada
    Census and other StatCan surveys including household spending.

Librarian for Management & Business

Edward Bilodeau's picture
Edward Bilodeau

Resource key

  • McGill users only
  • Open access resource
  • Free resource
  • In-library use
  • Catalogue record

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