Vividata Target Snapshot
Previously known as PMB Online.
Results of Canadian consumer surveys with responses broken down by age, income, city, education, family type, etc. Requires VPN for off-campus access.
See the Consumers section and databook available with individual reports. Some reports include analysis of social media conversations. Also, using the menu at the top browse to Cataegory Overview > Demographics to see information on different consumer segments.
Covers ecommerce, technology, and social media. Click the "browse & filter" tab and select "demographics" for information by age, education level, etc.
Click on the "Consumers" tab at the top of the screen. You can also use the "search" boxes on the home page to search for statistics or analysis. Choose "Economies and Consumers" in the appropriate box, then choose the topic you are interested in.
GeoSearch 2016 (Statistics Canada)
Using data from the 2016 and 2011 census, provides age, language, population density, and population change at the various levels of granularity (census subdivision, census tract etc).
Liaison Librarian for Management, Business, and Entrepreneurship