Determining the product or service is the first and sometimes hardest step. Use the resources below to review trends and get inspired.
Use the resources below to find detailed consumer behaviour characteristics about your potential customers, and information about your market segmentation and target markets for your marketing plans.
See also: Consumer Research guide
Use the databases below to help build a profile for your industry and market. The data in these reports will help you determine the size of your market, its growth rates and future potential, trends and forecasts, barriers to entry, and threats to the market.
Use the industry and market resources below to find information on competitors, such as: