Use the questions below to help you determines the typical aspects of a marketing mix.
Products & Pricing
Distribution & Promotion:
Use the resources below to get started on determining projected sales and profits, and industry financials that you can use to determine your financial evaluation.
Industry Canada - find income statements and balance sheets for industries in Canada, which can help estimate the costs of small businesses
Mergent Online or Mergent Archives?
To find and justify your foreign entry potential, you can use these databases to review international markets and find the best fit for your product.
While working on your implementation section, you may have gathered key data from the various reports to help you make these decisions. To help put all this data together, feel free to consult some of our marketing plan guidebooks and resources here at the library!
You can find other books in our catalogue here.
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