Marketing & Advertising

NOTE: Vivintel will be down due to maintenance, January 29-31, 2025.

A source of print and digital audience data for magazines and newspapers, it is the amalgamated organization of media measurement bodies NADbank and PMB.

Contains reports, charts and data about marketing, social media, technology and its usage. Global coverage.

Use VPN for off-campus access.

Provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.

Business-related statistics from a wide range of sources. (International). Off-campus access works best via VPN. 

Resource featuring periodicals that were primarily used as advertising vehicles. Titles promote various kinds of goods and services available to consumers and how retailers marketed them. Subjects include medicine, fashion, business, industry, agriculture, books, literature, abolition, and publishing.

Go to advanced search, type in keywords and select document type ‘advertisement’.

Select document type as 'advertisement' or 'display ad'. To search across all historical newspapers, go to top of page and change database list to include other Proquest Historical Newspaper titles.

Contains American print ads from the 1920s - 1960s.