Dawn McKinnon & Amanda Wheatley
dawn.mckinnon@mcgill.ca
amanda.wheatley@mcgill.ca
A source of print and digital audience data for magazines and newspapers, it is the amalgamated organization of media measurement bodies NADbank and PMB.
Contains reports, charts and data about marketing, social media, technology and its usage. Global coverage.
Use VPN for off-campus access.
Provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.
Business-related statistics from a wide range of sources. (International). Off-campus access works best via VPN.
Resource featuring periodicals that were primarily used as advertising vehicles. Titles promote various kinds of goods and services available to consumers and how retailers marketed them. Subjects include medicine, fashion, business, industry, agriculture, books, literature, abolition, and publishing.
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