Marketing & Advertising

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Description

Vivvix provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.

Coverage

United States

How to use

Within Vivvix you can view existing reports or build your own. Follow the steps below to build your own custom report.

1. From the "Custom Reporting" box, select the "new" button.
2. Use the "Sorts" box to choose a Category, Product, or Media type.
   1. Products are available at the product and brand level, as well as by company or parent organization. For example, you may want information on the advertising of Froot Loops cereal or the brand Froot Loops as a whole. The brand could also refer to Kellogs' cereals or Kellogs' the company. Be sure you know which aspect of the company, branch, or product you are looking to review.
   2. Searches can be set at the industry level to find data from multiple companies or brands who compete with similar products. 
3. Choose the measures or value you wish include in your report.
4. Set your time period.

APA citations for Vivvix