Guides: Marketing & Advertising: Home

Due to Quebec government and university directives, McGill campuses have been closed since March 2020. As a result, all library branches are closed until further notice. Library staff continue to provide virtual reference during service hours. Amanda and Dawn are available via email and virtual consultation.

Statement on the Educational Use of Databases

The use of McGill Library's professional business databases is limited to academic purposes. These databases are not to be used on behalf of external organizations or for commercial reasons.

Students completing internships may not access resources and reports on behalf of their employers.

Please refer to the McGill Library policy on electronic resources or to the licensing and conditions of use for further information.

Welcome

Welcome to the Marketing and Advertising Research guide. Here you will find information on the resources available to you as a McGill Student to help in your business research.

Accessing Resources Off-Campus

Accessing Online Resources from the McGill Library
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Marketing and Advertising Databases

ABI/INFORM Collection (ProQuest)
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Comprehensive database of articles from key trade publications, scholarly journals, conference proceedings, market reports, etc.
Business Source Complete
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Comprehensive database of articles from scholarly and trade journals, working papers, as well as market reports and industry reports.
Ad$pender
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Provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.
eMarketer
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IBISWorld
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Industry reports and business environment profiles. (Canada, U.S.)
MarketLine Advantage
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Mergent Online
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Company reports including annual reports, company history, executive profiles, financials, supply chain data, etc. (International)
Mintel Academic
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Industry/category reports, trends and demographic information for consumer-related products and services. (Canada, U.S.)
Passport
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Industry/category reports, trends and demographic information for consumer-related products and services. (International)

License information can be found here: License Terms of Use
Statista
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Business-related statistics from a wide range of sources. (International)
SimplyAnalytics (formerly SimplyMap)
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5 simultaneous users
Vividata
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A source of print and digital audience data for magazines and newspapers. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.
Conference Board of Canada e-library
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Market Share Reporter
Presents market share data on over four thousand companies, and 2,500 products, facilities, and brands.
Search by either keyword or subject. Use Advanced Search to search by NAICS industry code.

Marketing & Advertising

Liaison Librarian for Management, Business, and Entrepreneurship

Liaison Librarian for Management and Business

Statement on the Educational Use of Databases

Welcome

Accessing Resources Off-Campus

Marketing and Advertising Databases