The use of McGill Library's professional business databases is limited to academic purposes. These databases are not to be used on behalf of external organizations or for commercial reasons.
Students completing internships may not access resources and reports on behalf of their employers.
Please refer to the McGill Library policy on electronic resources or to the licensing and conditions of use for further information.
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Provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.
Industry/category reports, trends and demographic information for consumer-related products and services. (International)
Business-related statistics from a wide range of sources. (International). Off-campus access works best via VPN.
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