Step one: Choose your shopping centre, explore its website and learn about the stores it contains. (factual research)
Here are the shopping centres listed in your Mall Assignment description:
In addition to these malls, below are lists of malls in the Région métropolitaine de Montréal. (Hint, could be useful when looking for potential competitors)
Step two: learn about the Canadian retail industry. (factual research)
Things to know about Industry Research:
Below are a few keywords you can use in the industry databases to get you started
Step three: Learn about the people around your shopping centre. (factual research)
For Consumer Research, there are a few different sources to consult:
Step four: Visualize the demographic breakdown around your shopping centre. (factual research)
Useful Codes for searching in SimplyAnalytics:
Step five: understand why consumers purchase what they purchase. (conceptual research)
Searchable Keywords :
Search equation examples :
Don't forget that you can also find scholarly books (monographs) in the McGill Library in both print and electronic formats. (conceptual research)
Here are a few possible search equations that you can explore about consumer shopping habits :
NOTE: For more help on searching the Library's Catalogue WorldCat, please visit the help link below.
Step six: go a bit further and explore the reports on the local retail industry via the local retail associations. (factual research)
You can use the following sources to help you build your citations for your report.
Business Citation Guides:
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