Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

MRKT 452: Consumer Behaviour

Snapchat code for buslibmcgill      

Need help from a business librarian? Send us your questions over Snapchat or Instagram!

Username: buslibmcgill

Chat in Teams!

Click to Chat with Amanda in Microsoft TeamsChat with Amanda

Contact Us

Liaison Librarians for Management and Business

Dawn McKinnon & Amanda Wheatley

 
   dawn.mckinnon@mcgill.ca
   amanda.wheatley@mcgill.ca

*Please select either one librarian to email or message both Dawn and Amanda together in order to ensure the best possible response to your query.

Choose a Mall in Montréal

Here are the shopping centres listed in your Mall Assignment description:

  • Eaton Centre
  • Place Ville Marie
  • Fairview Pointe Claire
  • Complexe Desjardins
  • Alexis Nihon
  • Rockland Centre
  • Place Montreal Trust
  • Carrefour Angrignon
  • Carrefour Laval
  • Quartier Dix30 Brossard
 

Background Information

When collecting background information about malls and the retail industry, there are many different sources you can use. 

Things to know about Industry Research:

  • A specific report may or may not exist on your particular industry
  • Sometimes you have to consult multiple sources and create your own report
  • You may have to broaden your search scope (for example: from shopping malls to retail) in the event your specific industry does not have a report in one of our databases
  • The library cannot purchase an individual report for you that you have found on the internet. 
  • Don't forget to ask for help!

Search Tips:

Below are a few keywords you can use in the industry databases to get you started

  • retail in Canada
  • Shopping centers in Canada
  • Montréal Shopping Mall

Newspaper and Journal Articles

Industry Research

Consumer Research

Demographic Profile Map

You can use the Simply Analytics database to create a demographic profile for your mall's consumers. When launching SimplyAnalytics, you can create an account with your McGill email in order to save your work as you go.

In Simply Analytics:

  • Set your New Project location to the Montreal Census Metro Area
  • You can pre-select automated seed-variables or change these at a later stage
  • To view the map on a more granular scale, change to "Forward Sortation Area", this will change the density of the map based on postal code regions.Screenshot of SimplyAnalytics map where Census Subdivision is being changed to Forward Sortation Area
  • In the Data tab on the left-hand menu you can adjust the seed-variables to customize your map. Seed-variables allow you to look at population density based on various factors like age, gender, language, income, education, etc.
  • In the Business tab on the left-hand menu you can add browse industry classification codes for retail to find a list of businesses in your selected area.
  • All maps can be exported an image files.

 

Useful Codes for searching in SimplyAnalytics:

  • SIC : 65120201 - Shopping center, property operation only
  • NAICS: 531120 - Lessors of Nonresidential Buildings (except Miniwarehouses)

Required Readings

Additional Readings

McGill LibraryQuestions? Ask us!
Privacy notice