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MRKT 452: Consumer Behaviour

Welcome Students of MRKT 452 Consumer Behaviour

The following books are available through course reserves in the McLennan Library for 1 day loans:

Consumer Behavior, 7th Edition (2017) by Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters
ISBN: 9781305507272

Publication Date: 2017
Retail recovery : how creative retailers are winning in their post-apocalyptic world by Mark Pilkington
ISBN: 9781472987204

Publication Date: 2021
Consumer Behavior, 6th Edition (2012) by Wayne D. Hoyer; Deborah J. MacInnis; Rik Pieters
ISBN: 9781133435211

Publication Date: 2012

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Last Updated: Jan 8, 2025 2:19 PM
URL: https://libraryguides.mcgill.ca/mrkt452
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Subjects: Management and business

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