Guides: MGPO 362 Fundamentals of Entrepreneurship: Group Project

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Market Research Canvas

Market Research Canvas
Print out and use to guide your market research journey. Consider each section using the databases provided below.

Industry & Market

Use the databases below to help build a profile for your industry and market. The data in these reports will help you determine the size of your market, its growth rates and future potential, trends and forecasts, barriers to entry, and threats to the market.

Tips!
- Use reports from multiple databases to get a complete picture of an industry.
- If you can't find a report for the Canadian market, look for a US report and determine if the information there could be applied to the Canadian context.

MarketLine Advantage
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Industry reports with global coverage and a five forces analysis.
IBISWorld
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Industry reports and business environment profiles. (Canada, U.S.)
Mintel Academic
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Industry/category reports, trends and demographic information for consumer-related products and services. (Canada, U.S.)
Passport
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Industry/category reports, trends and demographic information for consumer-related products and services. (International)
License information can be found here: License Terms of Use
Gartner
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Platform for technology research publications and consultation services. McGill subscription contains access to research reports on knowledge and insight on IT trends, best practices, digital strategy, and governance and policy development.

Potential Consumers

Using the resources below, find detailed consumer behaviour characteristics about your potential customers to determine how likely they are to buy into your product.

Competitor Analysis

Use the industry and market resources below to find information on competitors, such as:

Names of brands/companies that are direct and indirect competitors;
Market shares of competitors;
Details about the industry

Mergent Online
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Company reports including annual reports, company history, executive profiles, financials, supply chain data, etc. (International)
MarketLine Advantage
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Company reports for large scale public and private enterprises with SWOT analyses.

CB Insights
Venture capital database of startups and private companies. Includes brief company description, financing details, and board members.
VPN for off-campus access. You will also need to create an account using your McGill email address.