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Use the databases below to help build a profile for your industry and market. The data in these reports will help you determine the size of your market, its growth rates and future potential, trends and forecasts, barriers to entry, and threats to the market.
Using the resources below, find detailed consumer behaviour characteristics about your potential customers to determine how likely they are to buy into your product.
See also: Industry Research guide
Use the industry and market resources below to find information on competitors, such as:
Use the questions below to help you determines the typical aspects of a marketing mix.
Products & Pricing
Distribution & Promotion: