CMR2 542 Marketing Principles and Applications

This guide will help you get started with your marketing plan in this course. The examples below show how to find more information about the Canadian snack food industries (savoury/salty and confectionery/sweet). You can use the same resources and steps for your own topic.

To get started, here are some brainstorming resources: 

• Trendwatching

• Branding Research Library

———

Passport

Watch the video on using Passport to find snack food data!

To find consumer data:

1. Open Passport. 
2. In the menu on the top of the page, click on the "Consumers" tab.
3. Then click on the "Lifestyles" tab.
4. In the middle of the page in the "Country Reports" box, select one of the 7 report options in the "Select a Category" drop down menu.
5. Once you have selected a category, select "Canada" in the "Select a Geography" drop down menu.

———

Mintel

To find consumer reports:

1. Search for your topic in the search bar on the top of the homepage, such as "snacks". 
2. In the "Refine By" section, click on the "Country" option and choose "Canada". 

There are several reports that are useful for your project that have consumer data (some also contain industry data): 

1. Salty Snacks (Canada)
2. Snack, Nutrition and Performance Bars (Canada)
3. Snacking Eating Habits (Canada)

Vividata

• Watch the video on using Vividata to find snack food data!

IBISWorld

1. Enter your topic in the search bar on the top of the homepage, such as "snacks". 
2. In the "Report Country" section, deselect on the "United States"

There is one country industry report that can be useful for a project on snacks:

1. 31191CA Snack Food Production in Canada

Passport

1. Search your topic in the search bar on the top of the homepage, such as "snacks". 
2. Select the "Analysis" tab to the right of the "Statistics" tab.
3. In the "Refine Your Search" section, click on the "Geographies" option and choose "Canada". 

Watch the video on using Passport to find snack food data.

There are two country industry reports that are useful for a project on snacks:

1. Savoury Snacks in Canada
2. Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

———

Mintel

1. Search your topic in the search bar on the top of the homepage, such as "snacks". 
2. In the "Refine By" section, click on the "Country" option and choose "Canada". 

There are three country industry reports that are useful for a project on snacks:

1. Salty Snacks (Canada)
2. Snacking Eating Habits (Canada)
3. Snack, Nutrition and Performance Bars (Canada)

———

MarketLine

1. Search your topic in the search bar on the top of the homepage, such as "snacks". 
2. In the "Refinements" section, click on the "Geography" option and choose "North America", then "Canada" and then click on "Show Results"
3. On the right-hand side, click on "View all Industry Profiles"

There are two country industry reports that are useful for a project on snacks:

1. Canada - Savory Snacks
2. Canada - Confectionery

———

Statista

1. Enter your topic in the search bar on the top of the homepage, such as "snacks". 
2. Open appropriate statistics and "dossiers". 

The following statistical dossier that may be useful for a project on snacks:

1. Snack foods in Canada