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CMR2 542 Marketing Principles and Applications

Course guide with resources for CMR2 542 section 761 Marketing Principles and Applications in the School of Continuing Studies

This guide provides you with an overview of resources necessary for your Snack Food project in this course, including how to find more information about the Canadian snack food industries (savoury/salty and confectionery/sweet).

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Finding Industry Reports

Passport

New! Watch the video on using Passport to find snack food data!

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 
  2. Select the "Analysis" tab to the right of the "Statistics" tab.
  3. In the "Refine Your Search" section, click on the "Geographies" option and choose "Canada". 

There are two country industry reports that are useful for your project:

  1. Savoury Snacks in Canada
  2. Sweet Biscuits, Snack Bars and Fruit Snacks in Canada

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Mintel

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 
  2. In the "Refine By" section, click on the "Country" option and choose "Canada". 

There are three country industry reports that are useful for your project:

  1. Salty Snacks (Canada)
  2. Better-For-You Snacking (Canada)
  3. Snack, Nutrition and Performance Bars (Canada)

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Marketline

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 
  2. In the "Refinements" section, click on the "Geography" option and choose "North America", then "Canada" and then click on "Show Results"
  3. On the right-hand side, click on "View all Industry Profiles"

There are two country industry reports that are useful for your project:

  1. Canada - Savory Snacks
  2. Canada - Confectionery

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IBISWorld

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 
  2. In the "Report Country" section, deselect on the "United States"

There is one country industry reports that can be useful for your project:

  1. 31191CA Snack Food Production in Canada

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Statista

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 

There is a statistical dossier that may be useful for your project:

  1. Snack foods in Canada

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Finding Demographic Information

Vividata

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Passport

New! Watch the video on using Passport to find snack food data!

Steps to finding an industry report:

  1. Open Passport. 
  2. In the menu on the top of the page, click on the "Consumers" tab.
  3. Then click on the "Lifestyles" tab.
  4. In the middle of the page in the "Country Reports" box, select one of the 7 report options in the "Select a Category" drop down menu.
  5. Once you have selected a category, select "Canada" in the "Select a Geography" drop down menu.

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Mintel

Steps to finding an industry report:

  1. Search "Snacks" in the search bar on the top of the homepage. 
  2. In the "Refine By" section, click on the "Country" option and choose "Canada". 

There are three country industry reports that are useful for your project that have Interactive Databooks. 

  1. Salty Snacks (Canada)
  2. Better-For-You Snacking (Canada)
  3. Snack, Nutrition and Performance Bars (Canada)

Citing

You can use the following sources to help you build your citations for your report.

Business Citation Guides:

Other Resources

  • Excelsior OWL
  • Zotero: Reference manager you can use to track your sources and build your bibliography in Word.

Liaison Librarian for Management and Business

Dawn McKinnon's picture
Dawn McKinnon
Contact:
Humanities and Social Sciences Library
3459 McTavish Street
514-398-5499

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