A source of print and digital audience data for magazines and newspapers. Vividata is the amalgamated organization of media measurement bodies NADbank and PMB.
Identifies specific print and broadcast sources of news and advertising for trade, business, labor, and professionals. Arrangement is geographic with a thumbnail description of each local market.
Access to detailed information on more than 300,000 periodicals (also called serials) of all types: academic and scholarly journals, e-journals, peer-reviewed titles, popular magazines, newspapers, and newsletters.
