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RETL 611 360-Degree Consumer Insight

Read Why We Buy

Malls in Montréal

Here are the shopping centres listed in your Mall Assignment description:

  • Alexis-Nihon
  • Centre Eaton
  • Complexe Desjardins
  • Place Montréal Trust
  • Place Ville Marie

In addition to these malls, below are lists of malls in the Région métropolitaine de Montréal.

 

Finding academic articles

Finding a journal by name

To find a journal by name you can search the library's catalogue or the e-Journals A-Z list to search the name of a specific publication. This will take you to a link for the journal, similar to the ones listed below. From here you can search within the publication or browse by latest issue.

Finding an article by topic

When looking for articles and journals that fit your topic the best place to look is in the business journal databases linked below. These are collections of all the top business journals. 

To start your search, first identify your research question. Once you've outlined the question, divide your topic into separate concepts. For example, if your question is "Does 90s music encourage consumers to buy more products?" you will need to break apart the different concepts of fear, advertising, and consumer response. After you have identified your concepts, you should brainstorm related terms or synonyms for each of those words.

Concepts: Retail Consumer Behaviour Music
Related terms: shopping

customer response

90s music
  mall consumer insight  

When you've finished brainstorming you can put all of your keywords together to create an effective search strategy.

(consumer OR “consumer behaviour” OR “consumer insights”) AND (retail OR shopping OR mall OR “shopping center”) AND (music OR “90s music”

By grouping your terms together like this you will better control your search results and limit the amount of non-essential articles that show up in your results. This will save you time and help improve your research by getting you to the articles that matter most more quickly.

Industry Information

Things to know about Industry Research:

  • A specific report may or may not exist on your particular industry
  • Sometimes you have to consult multiple sources and create your own report
  • You may have to broaden your search scope (for example: from shopping malls to retail) in the event your specific industry does not have a report in one of our databases
  • The library cannot purchase an individual report for you that you have found on the internet. 
  • Don't forget to ask for help!

Search Tips:

Below are a few keywords you can use in the industry databases to get you started

  • retail in Canada
  • Shopping centres in Canada
  • Montréal Shopping Mall
 

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