Ad$pender provides research on the multi-media advertising marketplace. It monitors US expenditure information for millions of products at the category, parent company, subsidiaries or brand levels across US Network TV, Spot TV, Cable TV, Newspapers, Internet, etc.
How to use
Once inside the Ad$pender database, you will need to open one of the ten McGill profiles. Follow the login instructions and use an available username and password provided by the website. Hit "Connect" when you are ready to begin.
Within Ad$pender you can view existing reports or build your own. Follow the steps below to build your own custom report.
APA citations for Ad$pender