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Databases (Management)

Information on how to access and use the management and business databases.

Guide to PMB Online

PMB Online is no longer available. It has been replaced with Vividata's Target Snapshot. Read more...

PMB Online

Access PMB (*note*: you will need to install VPN for off-campus access)

What is PMB online?

PMB Online (Print Measurement Bureau) is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product usage and lifestyles.

Its reputation is based on over 35 years of accurate, in-depth measurement of Canadian consumer behaviour.

PMB is a non-profit organization, representing the interests of Canadian publishers, advertising agencies, advertisers and other companies.

The first national PMB study was conducted in 1973. Since then, it has grown to the point where it now uses a sample of approximately 22,000 to measure the readership of over 110 publications and consumer usage of over 2,500 products and brands.

Source: (PMB Online Homepage)

For supplementary help:

  • Consult the Accessing a PMB report tab of this guide
  • Consult the Reading a PMB report tab of this guide
  • Consult the Supplementary information tab of this guide
  • Contact Edward Bilodeau, the liaison librarian in management and business

PMB Online is no longer available. It has been replaced with Vividata's Target Snapshot. Read more...

Step 1: From the home screen select Product Data

 

Step 2: Select For 2009 and later studies below the PMB Reports section. Please note that the McGill University Library does not have access to the 2008 studies nor the lifestyle / attitudes section.

 

Step 3: On the left-hand side of the window, choose desired major category. Beverages, Radio, Travel, Business etc.

 

Step 4: On the left-hand side of the window, choose desired major subcategory. Within beverages, we have, Coffee, Tea, Iced Tea, Milk, etc.

 

Step 5: Select a category among the preliminary report that is displayed. Click on any of the blue text percentages in order to generate a report.

PMB Online is no longer available. It has been replaced with Vividata's Target Snapshot. Read more...

Demystifying the columns ... 

  1. Total - The different demographical categories of the population of Canada.
  2. Total population - The total population of Canada broken down into different demographic categories.
  3. Total respondants - The demographical division of those who responded to the survey.
  4. Vertical percentage - The percentage that a certain demographical group represents in regard to the total number of respondants (Yes, No, Not Stated).
  5. Horizontal percentage - The percentage that a certain demographic group of repondants represents in regard to the entire population of Canada within that same demigraphical group.
  6. Index - 100 is the average. Greater than 100 = more likely to purchase / consume a product. Less than 100 = less likely to purchase / consumer a product.

Reading a PMB Online report

PMB Online is no longer available. It has been replaced with Vividata's Target Snapshot. Read more...

Video Tutorials

  • Video by Management Liaison Librarian Ms. Jessica Lange - McGill University

  • Video by Business Librarian Mr. Olivier Charbonneau - Concordia University

For additional help:

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