Oct 2017 Update: Please note that the information in this guide is slightly out of date as Passport recently made changes to their interface.
Passport GMID is an online market research tool that monitors industry trends and provides strategic analysis, market size and market share data for a wide variety of products and industries across many countries.
Passport GMID is Euromonitor International's global market analysis software platform, which analyzes industries in countries from all over the planet.
Source: About Passport
Source: About Passport
Note: Passport GMID may be only used for academic purposes.
Vocabulary Note: Category Report = Industry report in Passport GMID.
Step 1: In the industries tab, choose desired category.
Step 2: Select a subcategory within the search tree.
The category briefing section provides general information regarding the selected category (industry) as well as expert analysis
Step 3: Choose desired subcategories and then click on Now Choose Geographies.
Within this section, choose as many subcategories as desired. This will allow for data comparison among different subcategories as well as between different countires. This will be shown in Step 4
Step 4: Choose desired geographical regions.
Choose as many geographical regions as desired. Preselected geographical regions in the left menu, the G8, European Union, NAFTA etc. that may be selected. Selecting multiple geographical regions allows the comparison of consumption, pricing, growth, etc. between the selected companies. Please see Step 5 for more information.
Step 5: Click on the related analysis in order to access the Category Briefings (Industry Reports).
All of the small coloured boxes within the table are clickable. The displayed data within the tables may also be changed via the options provided in the left menu boxes.
Step 6: Read the category briefing.
Information found in a category briefing: category overview, trends, current, past and future market size, sales etc.
Suggested tip: be sure to analyze the supplementary suggested information found in the left menu boxes.
Step 1: In Countries and Consumers tab, choose Consumer trends and lifestyles
Step 2: In Analysis Finder, choose the Consumer lifestyles report
An additional report that may be of interest is the Consumers in 2020 report.
Step 3: In Analysis Finder, choose desired geographical region, Canada for example
Step 4: Read your analysis / report
Tip: Use the left menu boxes to facilitate navigation of this 80 page document.
The Consumer lifestyle report contains the general consumer habits of the selected country. For example, eating habits, drinking habits, health habits etc.
The Passport Help Page has an extensive FAQ page as well as a page that defines the terminology used within this database.
Consult the Passport Help Videos Page for video tutoriels offered in the following languages: English, Arabic, Japanese, Mandarin Chinese, Russian as well as in Spanish.
Contact Jessica Lange, the liaison librarian in management and business.