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GMCA Annual Case Competition: Home

Resources to support the GMCA Annual Case Competition.

Key resources


Company research

  • LexisNexis: Brief company profiles including board relationships, corporate hierarchies, NAICS and SIC industry classifications.
  • Mergent: Provides company overview, history, executive profiles, annual reports, financials, supply chain data, etc.
  • Marketline: Provides company overview, history, executive profiles, annual reports, financials, supply chain data, etc.

See also: Company Research guide

Note: It is typically easier to find information on public companies as they are required to make available corporate reports, financial reports, and other information. Private companies have no such obligation, so information is harder to find.


Industry research

  • IBISWorld: Reports contain industry performance, competitors, competitive landscape, product and market information.
  • Marketline: Reports contain market segmentation, market outlook, and five forces analysis.
  • Passport: Focus on consumer goods & services. Background, competitive environment, market shares, industry data, outlook and more.
  • Conference Board of Canada: Industry reports on manufacturing, trade, and service industries in Canada.
  • NAICS and SIC industry codes: Find the standard code for the industry you are interested in. Many databases allow you to specify industry codes as part of your search (for example, retrieve all companies in the soft drink manufacturing industry (NAICS 312111) operating in Canada).

See also: Industry Research guide


Consumer research

See also: Consumer Research guide


Country research

  • EIU Country Profiles: Analysis and forecasts of political, economic and business environments in more than 180 countries.
  • Marketline: PESTLE reports (political, economic, social, technological, legal and environmental) for over 100 countries.


Statistics and data

See also: Data guide

* Quebec and Montreal are listed here as examples. Most provinces, states, and major cities will have statistics portals similar to these.


Using Google to find information online

You can often find reports on companies, industries, and products online using Google.

For example, to find reports on the coffee industry, you can search for:

coffee industry market report filetype:pdf

Reports of this type are often published online as PDF files, so including filetype:pdf in your search limits helps to focus your search. You can always leave this out if you want to retrieve content in any format.

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