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Company Research


Companies rarely make formal statements about their strategy, however you can get a lot of information from their annual reports, from articles and news stories, and (for public companies) from company earnings calls.


Annual reports

  • Mergent Online
    Search for the company you are interested in. Choose the Reports tab, then choose Annual Reports.

For more information on finding annual reports, see the Annual Reports & Financials tab on this guide.


Articles and news stories

Companies may also discuss their strategy in journal or magazine articles or in news stories.


Company earnings conference calls (public companies only)

This is when the company speaks to shareholders about opportunities and threats facing the company/industry. As such, the company's strategy will often be discussed. 

For more information, see FAQ: How do I find earnings conference calls?

Liaison Librarian for Management and Business

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Amanda Wheatley

Office Hours every Tuesday from 3:00pm-5:00pm in Bronfman 358

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Humanities and Social Sciences Library
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Liaison Librarian for Management, Business, and Geospatial Data

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Melissa Rivosecchi
Humanities and Social Sciences Library 3459 McTavish Street


Resource key

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  • Open access resource
  • Free resource
  • In-library use
  • Catalogue record

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