Tell Your Own Story

• Headshot
• Face the text

• Don’t add acronyms or credentials 

Headline

• Most important field
• Don’t use the default
• Use “|” to separate keywords 

Summary

• 1st person
• Keywords!
• Personality 

URL

• Create vanity URL

Links and Media

• Include relevant links and media files

Groups

• Join as many as you can as long as they are relevant to your field